An average user attention span, which has now dropped to only eight minutes, is a clear sign that businesses are better rethinking their social media strategies, as “hooks” content creators used to deliver via funny videos or catchy clips no longer work to drive consistent conversions.
The mentioned content may be quite effective to spark the user’s interest. Yet, to make a purchasing decision you should showcase the product value right from the start. The inability to satisfy a purchasing request fast and easily makes a potential client side with your competitors. So, the skill of providing the navigation over the profile in the most effective way is the top priority for sellers.
How to Get IG Content Organized for User Convenience
Helpful content that you can share from time to time is good for maintaining your business’s reputation or expert status. However, users are unlikely to scroll long to find the answer they need right here and now. That’s why an accessible section that covers at least some basic product data is a real lifesaver.
Pin the most important posts so they never get buried in the feed updates, or categorize the required info with a Highlight section. Both two options can bring advantage. The first one is a nice fit for general facts like introduction posts, sessional offers, the most popular posts, guides, etc. The main idea is to integrate new followers into your brand with up to four relevant publications.
Make Your Highlights Shine Through the Platform
To cover all the points, take up the Highlights. You can create up to ninety nine files with a hundred Stories each. So, it is clearly almost an endless alternative to place key information about the product and anticipate use requests. Arranging the blocks is the main challenge, still make sure you are done with the following:
1. An illustrative cover: you will need such an icon or image-related theme to give a user a general idea of what is inside. You can either produce relevant visuals yourself or pick ready-made sets on Pinterest or image stocks.
2. A clear title that sheds light on the subject-matter without the need to unpack it to understand the content. Please note that two or more word combinations are usually cut down, so be concise for a subscriber to understand the meaning.
To make the highlight section work at your advantage, you are supposed to take care of few more things:
- Add around 20 stories to a folder. Too little content seems like missing something, yet lots of units hardly all be viewed. Try to find your balance.
- Rank sections from the most important to less. Since Instagram distributes content by publication time, draft a set of stories and publish them in the order preferred
- Instagram does not limit the number of folders created. However, the more highlights you create, the less likely they will be viewed.
- If you are short of ideas, go through Highlights from top bloggers or competitors. This way you can find useful insights like sections titles or catchy visual features.
Regarding the last tip, you can even view Ig highlight anonymously through third-party services. Online tools are a great saver here as compared with an app or an extension there is no need to log in or download it on your device. Apply any browser instead (Chrome, Firefox, Safari, etc.) to go to an official site and paste a link of the required file unless it is a private profile into a search box to access the highlight.
Conclusion
One of the goals is to build a strong community around your IG account. To make the most of the benefits of having a loyal audience, try different methods to connect with your followers and use special tools as well.